https://www.mmmmemo.com/memos daily 0.75 2025-11-29 https://www.mmmmemo.com/memos/following-the-founder monthly 0.5 2025-11-29 https://images.squarespace-cdn.com/content/v1/676da9d668e89f1028d2f0e9/07b788c8-2d62-4fb6-b0d5-6aaefa7e85dc/Leisure.png Memos - Follow the Founder: How Candid Content Builds Connection - @leisureproject.co The LA-based hydration beverage that’s making waves in retail and online. Brothers and founders, Steve and Alex, share details on the manufacturing process, quality assurance, and packaging design choices that have led up to their national launch in Whole Foods and growth in the Costco network. https://images.squarespace-cdn.com/content/v1/676da9d668e89f1028d2f0e9/a6223691-f68f-436c-b8c5-ddb79b92a58f/Good+Girl+Snacks.png Memos - Follow the Founder: How Candid Content Builds Connection - @goodgirlsnacks Best Friends, Leah and Yasmina, share the journey from concept to making the Forbes 30 under 30 list in just two years. The duo shares the story of the brand’s conception and mission to develop a pickle brand with innovative and natural flavours, organic ingredients, and packaging that appeals to their target market - Gen Z women. https://images.squarespace-cdn.com/content/v1/676da9d668e89f1028d2f0e9/a9c57d32-b97a-4108-99fb-4663010e76f0/Butter+Girl+NYC.png Memos - Follow the Founder: How Candid Content Builds Connection - @buttergirlnyc A small batch butter maker sharing the trials and tribulations of starting a brand while balancing a full-time job. Greer shares the nitty gritty of caramelizing onions, churning butter, and packaging for small pop up and limited time drops. She even takes audience recommendations for new flavours to launch, bringing her followers into the product development process. https://images.squarespace-cdn.com/content/v1/676da9d668e89f1028d2f0e9/73cb2b81-cbd5-4559-b7c1-3cefba17ec80/Sour+Milk.png Memos - Follow the Founder: How Candid Content Builds Connection - @getsourmilk Probiotic yogurt brand spreading education about the live cultures that set their product apart. Beyond the gut-health benefits, founders Elan and Kiki post the process of rebranding, engaging their community to brainstorm names with them. They also post behind closed doors footage of their manufacturing process, sharing the struggle of throwing away test batches in order to ensure the quality meets their standard https://www.mmmmemo.com/memos/the-comeback-kid-creatines-cognitive-craze monthly 0.5 2025-10-29 https://www.mmmmemo.com/memos/edible-identity-the-expression-of-ego monthly 0.5 2025-09-27 https://www.mmmmemo.com/memos/the-snacking-surge monthly 0.5 2025-08-29 https://images.squarespace-cdn.com/content/v1/676da9d668e89f1028d2f0e9/ad5b5cce-96aa-4517-a66f-e31e94230c80/Dates.png Memos - The Snacking Surge: Shopper Stats Shaping Strategy - 5: Dates https://images.squarespace-cdn.com/content/v1/676da9d668e89f1028d2f0e9/2c220bbf-aa67-4ccc-8244-a30f2d06007c/Umami.png Memos - The Snacking Surge: Shopper Stats Shaping Strategy - 2: Umami https://images.squarespace-cdn.com/content/v1/676da9d668e89f1028d2f0e9/ff9b0fc5-935c-4f0b-9ec6-be464310104d/Pistachio.png Memos - The Snacking Surge: Shopper Stats Shaping Strategy - 4: Pistachio https://images.squarespace-cdn.com/content/v1/676da9d668e89f1028d2f0e9/8f4ee31f-f715-41fb-9e0c-7bef8d504e5a/Screenshot+2025-07-30+at+9.51.59%E2%80%AFAM.png Memos - The Snacking Surge: Shopper Stats Shaping Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/676da9d668e89f1028d2f0e9/a7d434c0-bd44-49f3-b75c-a58ede937e09/Spicy-Sweet.png Memos - The Snacking Surge: Shopper Stats Shaping Strategy - 1: Spicy-Sweet https://images.squarespace-cdn.com/content/v1/676da9d668e89f1028d2f0e9/19071129-0330-4819-a979-5171776c05f2/Matcha.png Memos - The Snacking Surge: Shopper Stats Shaping Strategy - 3: Matcha https://www.mmmmemo.com/memos/the-protein-ification-of-cpg monthly 0.5 2025-07-30 https://images.squarespace-cdn.com/content/v1/676da9d668e89f1028d2f0e9/19bb545e-8794-42a0-9a9f-b4b518277329/Canada%E2%80%99s+Food+Guide+Evolution+1942-2019.png Memos - The Protein-ification of CPG: From Past to Pantry - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/676da9d668e89f1028d2f0e9/a3696d7d-a07d-405d-9392-6ccfa2a7bc98/1980s-2000s+diet+culture Memos - The Protein-ification of CPG: From Past to Pantry - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.mmmmemo.com/memos/trying-times-and-treat-tempation monthly 0.5 2025-05-30 https://images.squarespace-cdn.com/content/v1/676da9d668e89f1028d2f0e9/3192956a-ad7d-4f7a-b8e2-a40a98e2cace/The+Lipstick+Effect.png Memos - Trying Times and Treat Temptation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/676da9d668e89f1028d2f0e9/076311b7-380a-452f-913b-f4e3790168fa/Vibecession.png Memos - Trying Times and Treat Temptation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/676da9d668e89f1028d2f0e9/b7074b61-6586-4c9b-b402-6fead67ebbdb/Erewhon+Smoothie.png Memos - Trying Times and Treat Temptation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/676da9d668e89f1028d2f0e9/bad9d967-de89-4f1f-943f-bedb16bab549/Inflation.png Memos - Trying Times and Treat Temptation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.mmmmemo.com/memos/the-performance-of-packaging monthly 0.5 2025-04-28 https://images.squarespace-cdn.com/content/v1/676da9d668e89f1028d2f0e9/c250d24f-a095-486d-b6ab-78705f9eec0b/Glow+In+the+Dark.png Memos - The Performance of Packaging - 1: Glow in the dark packaging Prime Hydration launched the flavour Glowberry. They added a glow in the dark feature to the packaging. In a dark public setting, this certainly turns heads and garners interest. I like that this execution extends the product’s use cases. Adding this feature means consumers will want to drink it at night - a time when hydration likely isn’t top of mind. This expands the usage occasions potentially increasing consumption. Takeaway: extend use cases https://images.squarespace-cdn.com/content/v1/676da9d668e89f1028d2f0e9/56af8beb-d5f5-46ac-a259-8799f4eea4ad/Accessorize.png Memos - The Performance of Packaging - 3: Portability I love a good sauce. Aioli, sour cream, peanut sauce, salsa verde - the list is endless. If you're a sauce brand with a cult following, consider mini keychain bottles. Sriracha launched a mini hot sauce bottle. The rise of the bag charm trend presents the perfect opportunity to let your die-hard loyal customers carry around their favourite sauce for all to see. Takeaway: make it an accessory https://images.squarespace-cdn.com/content/v1/676da9d668e89f1028d2f0e9/26321051-b3de-4547-a8ac-c27ff8eb8c43/Stand+Out+LTOs.png Memos - The Performance of Packaging - 5: Stand Out LTOs Perrier does a great job of creating the feeling of scarcity despite marketing a commodity by working with designers and artists to launch limited time offerings. In 2021, Perrier launched bottles designed by Murakami, a renowned contemporary artist known for his colourful smiling flowers. The ubiquitous green bottle (No, not Graza. Perrier.) now with brightly coloured flora all over surely influenced some consumers to make a purchase. Takeaway: build scarcity https://images.squarespace-cdn.com/content/v1/676da9d668e89f1028d2f0e9/863fabe7-b059-4253-b70e-7b1b8cf045ca/Reusability.png Memos - The Performance of Packaging - 4: Reusability Packaging that is designed to be reused is a great way to ensure your brand lives on after use. Glossier did this with their pink zipper bubble pouch that came with all orders. This isn’t exactly the packaging, it’s the mailer that protects the packaging in transit. But it was cute and functional, so consumers kept it. Another example is Bonne Maman jams. Bonne Maman uses glass jars debossed with their logo, so it’s visible when the label is removed and the jar is reused. Takeaway: build a lasting presence https://images.squarespace-cdn.com/content/v1/676da9d668e89f1028d2f0e9/62d5c3c5-bd05-4d79-9346-e3238c3b4c0e/Out+of+Category+Packaging.png Memos - The Performance of Packaging - 6: Out of category packaging A fantastic example of out of the norm packaging is Engine’s Gin. This gin is served in an oil can - not what you’d typically be looking for on the shelf. But the team really drove it home with the branding. Choosing a name like Engine fits perfectly with the brand's roots of Alta Langa, Italy. And a harmonious fit with the packaging design inspired by fuel cans, motocross, and racing. Takeaway: subvert expectations https://images.squarespace-cdn.com/content/v1/676da9d668e89f1028d2f0e9/92fe922f-8a84-4f65-8206-819d74c7ad4b/Graza+Olive+Oil.png Memos - The Performance of Packaging - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/676da9d668e89f1028d2f0e9/0bb12a12-b8b6-433b-b626-f5070b609db3/Whipped.png Memos - The Performance of Packaging - 2: Whipped sunscreen Vacation launched a whipped sunscreen. Here’s why I love it. Applying something that feels like whipped cream all over the skin feels luxurious. A far better experience than an oily spray or a white-cast cream. The positive experience will certainly encourage people to apply it more often - a win for Vacation and for sun protection. Also, the unmistakable sound this product makes when dispensed must turn heads at any beach or pool. People would pause to figure out what is being applied. A great example of surprising consumers to gain more impressions. Takeaway: make it audible https://www.mmmmemo.com/memos/wired-for-wellness monthly 0.5 2025-03-29 https://images.squarespace-cdn.com/content/v1/676da9d668e89f1028d2f0e9/b4e3bc57-81cd-477e-a760-d4fd7126bbc9/Smart+Sweets.png Memos - Wired for Wellness - Smart Sweets Smart Sweets is targeting glucose-conscious consumers with low sugar confectionery made with stevia extract. Each bag contains only 2-4g of sugar - a stark comparison to the 37g of sugar in traditional confectionery. https://images.squarespace-cdn.com/content/v1/676da9d668e89f1028d2f0e9/1d0af5cf-a01a-49af-af06-24bd835188a2/Brite+Drinks.png Memos - Wired for Wellness - Brite Drink Brite Drink is standing behind this trend by offering consumers naturally derived nootropics in their canned seltzers. Each can touts 100mg l-theanine and 100mg of caffeine to deliver a balanced source of energy and focus without feeling jittery or experiencing a crash. https://images.squarespace-cdn.com/content/v1/676da9d668e89f1028d2f0e9/6c61c07c-d2a5-4b59-af77-b4f2283978b8/LMNT.png Memos - Wired for Wellness - LMNT Brands like LMNT are behind this surge. LMNT launched with a water soluble drink mix that boasts 1000mg of sodium, 200mg of potassium, and 60mg of magnesium - delivering essential minerals to rehydrate active lifestylers. https://images.squarespace-cdn.com/content/v1/676da9d668e89f1028d2f0e9/9f71a603-647e-4532-b16b-7b2f903c5421/Som+Sleep.png Memos - Wired for Wellness - Som Sleep Som Sleep is delivering on the rising demand for sleep support by offering powder drink mixes formulated with functional ingredients like vitamin B6, magnesium, l-theanine, GABA, and melatonin. This combination is designed to help consumers relax, unwind, and improve sleep quality. https://www.mmmmemo.com/memos/the-sustainable-superfood-shaping-cpg monthly 0.5 2025-02-23 https://images.squarespace-cdn.com/content/v1/676da9d668e89f1028d2f0e9/f523e12f-5220-47d9-9bff-6b1209075a0c/Rootless.png Memos - The Sustainable Superfood Shaping CPG - Rootless Founded by Sachi Singh, Rootless supports gut health, cognition, and hormonal balance with 40+ essential nutrients all packed in a bite-sized punch. After struggling with hormone imbalance for decades, Singh turned to Ayurveda to treat the cause with food - and kelp! She now brings the benefits of seaweed to the masses through Rootless. Her goal is to help 1 billion women reclaim their health. Rootless combines a proprietary blend of 5 seaweeds - dulse, ulva, sea moss, bladderwack, and kelp - to deliver a convenient way to balance hormones, support digestion, reduce cholesterol, and spark metabolism. Rootless is supporting women and our oceans with these nutrient dense daily bites. https://images.squarespace-cdn.com/content/v1/676da9d668e89f1028d2f0e9/2be04617-d9dd-4484-a368-f0653a54d9ff/12+Tides.png Memos - The Sustainable Superfood Shaping CPG - 12 Tides 12 Tides create crispy, crunchy snacks with kelp. They began with the mission of creating a regenerative food source that heals ocean ecosystems. Since their launch in 2019, 12 Tides has responsibly harvested over 600K lbs of kelp, restored more than 27K sq. ft. of kelp, diverted more than 50,000 lbs of plastic, and has sold over 1M bags of their crispy delights! 12 Tides boasts a variety of fantastic certifications including USDA certified organic and B-corp certification, as well as donating 1% of sales to SeaTrees, a non profit devoted to kelp restoration. Every crunch of a 12 Tides kelp chip supports ocean restoration, helping to replenish marine ecosystems and fight climate change. https://images.squarespace-cdn.com/content/v1/676da9d668e89f1028d2f0e9/0917238f-9b57-48d1-a875-abad513299fe/Atlantic+Sea+Farms.png Memos - The Sustainable Superfood Shaping CPG - Atlantic Sea Farms Atlantic Sea Farms was founded in 2009 with the goal of delivering delicious food from regenerative cultivation and supporting the fishing communities facing volatility by providing another source of income through farming. Atlantic Sea Farms works with over 40 partners across Maine to cultivate the raw material needed to create a whole host of CPG. “We’re not only creating one of the most nutrient dense foods on the planet, but we’re also allowing fishermen to adapt to climate change through diversifying their income source and absorbing some of the shock of that industry.”¹¹ (Briana Warner). By turning kelp into nutrient-rich burgers and smoothie cubes, Atlantic Sea Farms is creating climate-friendly food while supporting coastal communities. https://images.squarespace-cdn.com/content/v1/676da9d668e89f1028d2f0e9/5f6adc5e-49b8-47c2-96b0-903e22c26812/Barnacle+Foods.png Memos - The Sustainable Superfood Shaping CPG - Barnacle Foods Barnacle Foods transforms wild Alaskan kelp into versatile, flavorful food products with locally sourced ingredients. Barnacle Foods was founded by Matt and Lia, in their home town of Juneau, Alaska. The pair began when they were working in the ocean, bringing home bull kelp when the fish didn’t bite. They used the kelp to create salsa and hot sauces. As the batches grew over the years Lia and Matt decided to share their jarred goodness with a wider community. Today their products are sold in over 1,200 stores across Canada and the US. Barnacle Foods showcases how kelp can serve as a tasty, eco-friendly ingredient in everyday condiments. https://www.mmmmemo.com/memos/collaboration-is-a-catalyst-in-cpg monthly 0.5 2025-02-23 https://images.squarespace-cdn.com/content/v1/676da9d668e89f1028d2f0e9/26e12ee9-472a-4550-8021-5e53dba1eb13/Coca+Cola+x+Oreo.png Memos - Collaboration is a Catalyst in CPG - Coca Cola x Oreo Why this works: Two heavyweights in CPG combine to launch two products in their respective categories, doubling the fun for consumers. https://images.squarespace-cdn.com/content/v1/676da9d668e89f1028d2f0e9/34d56941-df14-4b27-8c61-b6b75f7bdc3f/Mike%27s+Hot+Honey+x+Ewing+Athletics.png Memos - Collaboration is a Catalyst in CPG - Mike’s Hot Honey x Ewing Athletics Why this works: Mike’s Hot Honey’s humble beginnings in a Brooklyn pizzeria mirrors Ewing’s growth to NYC streetwear essential - the brand history alignment makes this an unexpectedly delightful pairing. https://images.squarespace-cdn.com/content/v1/676da9d668e89f1028d2f0e9/4b486e97-4cfd-48ab-b2d6-e915f406ed05/Cinnnabon+x+Warheads.png Memos - Collaboration is a Catalyst in CPG - Cinnabon x Warheads Why this works: Although the two brands operate in the confectionary space, this pairing sparks curiosity about how the two can strike a balance between sugary and tart. https://images.squarespace-cdn.com/content/v1/676da9d668e89f1028d2f0e9/d0dd0c14-d800-4270-8453-c965dfb3e87e/Pringles+x+Crocs.png Memos - Collaboration is a Catalyst in CPG - Pringles x Crocs Why this works: Innovating in both industries by creating a unique watermelon chili lime flavour Pringle and a quirky Crocs boot with custom Pringle can holder. https://images.squarespace-cdn.com/content/v1/676da9d668e89f1028d2f0e9/b4ba1f11-7080-4da1-b65f-4c8f7ce7a347/7.png Memos - Collaboration is a Catalyst in CPG - Balenciaga x Erewhon Why this works: Creating a strange and subversive yet sophisticated experience with a black-coloured pressed juice launch, as well as a capsule collection. https://images.squarespace-cdn.com/content/v1/676da9d668e89f1028d2f0e9/8f687687-9e7b-44a1-8032-97d32a163ef1/Ice+Spice+x+Dunkin+Donuts.png Memos - Collaboration is a Catalyst in CPG - Ice Spice x Dunkin Donuts Why this works: The social media virality of Ice Spice is a great way for Dunkin to grow connections with younger demographics hooked on these platforms. (Also, double endorsement with Ben Afleck!) https://images.squarespace-cdn.com/content/v1/676da9d668e89f1028d2f0e9/9eb32eb7-46fe-4649-acbe-2b82c2bcb213/Kid+Cudi+x+Bisquick.png Memos - Collaboration is a Catalyst in CPG - Kid Cudi x Bisquick Why this works: Kid Cudi grew up in the midwest and is a funnel cake aficionado. This partnership sparks an emotional connection to a commodity through nostalgia. https://images.squarespace-cdn.com/content/v1/676da9d668e89f1028d2f0e9/b7bf6046-0a6f-4138-a703-d70868250157/Hidden+Valley+Ranch+x+Van+Leeuwen.png Memos - Collaboration is a Catalyst in CPG - Hidden Valley Ranch x Van Leeuwen Why this works: What’s a better way to incite customer trial than with fascinated disgust? Launching this LTO in Walmart, making it accessible to the masses. https://images.squarespace-cdn.com/content/v1/676da9d668e89f1028d2f0e9/974accfd-a0d8-4b32-b53c-ddc0528c6009/Hilton+and+Richie+x+Sonic.png Memos - Collaboration is a Catalyst in CPG - Paris Hilton & Nicole Richie x SONIC Why this works: A great example of making an accessible product aspirational through endorsement. https://www.mmmmemo.com/home daily 1.0 2025-10-29 https://images.squarespace-cdn.com/content/v1/676da9d668e89f1028d2f0e9/f4bccbf5-549f-4865-8566-8550cd101c52/2.png https://images.squarespace-cdn.com/content/v1/676da9d668e89f1028d2f0e9/0c3f2a03-823d-448f-8420-d2ac6679c662/MMMM+logo+-+mobile+2000x450.png https://images.squarespace-cdn.com/content/v1/676da9d668e89f1028d2f0e9/0c3f2a03-823d-448f-8420-d2ac6679c662/MMMM+logo+-+mobile+2000x450.png https://images.squarespace-cdn.com/content/v1/676da9d668e89f1028d2f0e9/fb60c368-5845-48df-b1b5-f4d5cf0159c4/Collaboration+is+a+Catalyst+in+CPG-2.png Home https://images.squarespace-cdn.com/content/v1/676da9d668e89f1028d2f0e9/ba123d6e-bd59-4272-a66b-9bbf885e32e9/The+Sustainable+Superfood+Shaping+CPG.png Home https://images.squarespace-cdn.com/content/v1/676da9d668e89f1028d2f0e9/f3c70d14-0ec3-46f1-9029-b889ae0c73a8/5.png Home https://images.squarespace-cdn.com/content/v1/676da9d668e89f1028d2f0e9/719203bf-620d-444c-b8c7-6a4430055ebc/Trying+Times+and+Treat+Temptations+1.png Home https://images.squarespace-cdn.com/content/v1/676da9d668e89f1028d2f0e9/3601a9ed-f721-418a-9e3d-eeb83bbf3477/The+Protein-ification+of+CPG++From+Past+to+Pantry+-+V2.png Home https://images.squarespace-cdn.com/content/v1/676da9d668e89f1028d2f0e9/b36b40dd-a0aa-4ce6-8c73-1b828722aca4/The+Snacking+surge_+Shopper+Stats+Shaping+Strategy-2.png Home https://images.squarespace-cdn.com/content/v1/676da9d668e89f1028d2f0e9/f80c10eb-88f4-4452-a400-4bee59676e38/Edible+Identity+-+Memo.png Home https://images.squarespace-cdn.com/content/v1/676da9d668e89f1028d2f0e9/09933cb7-689d-445a-96f3-23c34d2db4f9/The+Comeback+Kid_+Creatine%E2%80%99s+Cognitive+Craze+-+Homepage.png Home https://images.squarespace-cdn.com/content/v1/676da9d668e89f1028d2f0e9/06f8356a-ab07-4a3b-aea6-f8a24965228f/follow+the+founder+-+homepage.png Home https://www.mmmmemo.com/about daily 0.75 2025-01-30 https://images.squarespace-cdn.com/content/v1/676da9d668e89f1028d2f0e9/0c3f2a03-823d-448f-8420-d2ac6679c662/MMMM+logo+-+mobile+2000x450.png https://images.squarespace-cdn.com/content/v1/676da9d668e89f1028d2f0e9/42703746-35af-438f-a9fd-954e8ed6f33b/Head+Shot-2.png https://www.mmmmemo.com/contact daily 0.75 2025-01-30 https://images.squarespace-cdn.com/content/v1/676da9d668e89f1028d2f0e9/b080c123-8ea7-45e4-a5d9-a21d6d8b90f2/%23FFB700-2.png