Why are consumers splurging on $20 smoothies while claiming they’re worse off financially? This article explores the growing disconnect between consumer sentiment and spending behavior. From wellness-driven indulgences to emotional coping strategies, we unpack why people are spending more on essentials—even during economic uncertainty—and what this means for CPG brands navigating evolving purchase patterns.

This month, we’re diving into how packaging shapes perception—and purchase decisions. From glow-in-the-dark hydration bottles to oil cans filled with gin, smart packaging is tapping into identity, social influence, and everyday behavior. Could packaging be the ultimate silent salesman? Let’s explore how brands are subverting expectations, building scarcity, and turning everyday items into must-have accessories.

This month, we’re exploring how wearable tech is reshaping the CPG landscape. From heart rate and sleep tracking to hydration and glucose monitoring, let’s uncover how biometric data is influencing what ends up in the cart. With wellness and personalization driving consumer behavior, could wearables be the next frontier in functional product development? Join the conversation on how this wrist-worn revolution is shaping the future of health-conscious consumables.

This month we’ll explore how kelp is making waves in CPG. From its role in regenerating ocean ecosystems to its rise as a nutrient-dense superfood, let’s uncover why brands are turning to this powerhouse ingredient. With sustainability and wellness driving consumer choices, could kelp be the future of food? Join the conversation on how this ocean-grown innovation is shaping the next wave of consumables!

The first edition of MMMM dives into how collaboration is fuelling growth in CPG. From celebrity endorsements to unexpected brand mashups, we’ll explore how partnerships are driving consumer engagement, expanding market reach, and shaping the industry's future. Join the conversation on what’s next for collaboration in CPG!